Welcome to Hair Studio Artists, A Salon by Eric Charles Mokotoff

I am very happy, proud and excited to announce the opening of my new studio salon in downtown Delray Beach and I want everyone to be a part of it.
Our Mission is to create fashion forward looks in an affordable way. The health & integrity of your hair is our driving force. We are dedicated to achieving this by continually remaining active in the salon industry.
It’s an intimate atmosphere that is conducive to creativity in a private setting just for you.
I have teamed up with top stylist Samantha Deibler who is also my business partner.
The time has come to launch our vision to the next level and offer you even more incredible service. For us the craft of doing your hair is more important than anything else a salon can offer. It’s why you go to a salon.
To start with we are rolling back all pricing to make fabulous hair affordable to everyone. Great hair is your birthright and it should not be out of financial reach. The state of the art haircolor line is superior to anything you have experienced and will condition your hair like no other. It has vibrant tones, rich hues, and will not fade like other lines. There is also a line of treatments that can be used anytime to enhance and prolong your color. We are also the first in Palm Beach County to offer you a truly natural vegan line of hair care and styling product.
We will honor any and all past deals and promos, gift cards, and will have some simple incentives for you. We want to keep all your scheduled appointments as is in our new location and will give you a $20 gift card for everyone you send to us. We are also taking reservations for the holidays. The support has been great and we are taking lots of appointments.
We are committed to you, so tell us what you want or what we can do to make your experience everything you want it to be. Thank you for being our guests.
As my gift to you, you will receive a special color power dose treatment on your first visit in my new salon.
www.hairstudioartists.com
Free Valet Parking Thurs-Sat, Live TV, Café with Chef on Premise
Located in Downtown Delray in Pineapple Grove inside Paradise Spa & Café
140 NE 2nd Av. Studio #14 Call Eric @ 561 504 2272 Samantha @ 850 443 2635 or the concierge @ 561 330 3434 for your appointments.

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THE SALON INDUSTRY BUSINESS ARTIST Book Review by SALON TODAY

http://modernsalon.com/The-Salon-Industry-Business-Artist--Book-Review/2010-09-24/SalonToday-SalonManagementArticle.aspx?oid=1245792&fid=ST-Articles

Living Lights

I am always inspired by my guests; especially those first timers. This is where I draw inspiration for this column.
For me, highlighting is an art, not an exercise or pattern to be repeating over and over each person each day. The hair is a canvas, a picture waiting to be painted. The haircolor in all its hues and contrasts create visual texture and statement.
All too often over the decades we continue to see very linear highlighting which is no longer in style. Linear highlighting is the end result of stacking the foils in a straight line creating a saddle from ear to ear or a Mohawk down the center of the head. It stands to reason that which is placed in a straight line will produce a straight line.
Another all too common feature which is artistically incorrect is where light and dark meet, come together and fit well next to each other. Excessive highlighting and lowlighting not only damages the hair and leaves the canvas less than but it also creates a strange effect visually on the color. The trained eye will light where there should be dark and vice versa. An expert colorist can tell the difference and place shadow where it belongs.
Some of the best lowlighting can make a blonde look blonder just by giving background to areas void of representation. I call this common flaw negative highlighting like the negative of a photo where everything is reversed.
Today’s highlighting is not about how many foils are stacked like a deck of cards but in creating the proper custom painting for the wearer. It’s about creating illusion, light, shadow, texture and bringing to life the haircut and the person’s individual features.
So let go of the linguini highlights and say hello to the world of uneven etches of light that will grace and silhouette your hair.

Don't be Afraid

Many times in my career and from 100's of people; I hear clients say I have a guy or gal I like and I am afraid to leave them. I meet people like this as I speak to and consult new people. My approach is simple and direct. "When was the last time you had a compliment on your hair?" Often these people express that they don't even love their hair or that nothing new has been offered to them. Yet they defend how nice their hairdresser is and that they don't want to hurt them or insult them.

That's nice, even admirable.

But remember, you are the consumer, the paying customer. It is your job to communicate with them what you like and don't like or if you want something different. Without your feedback no one will know. On the other hand if your salon professional is unable or cant or simply doesn't offer new things then don't be afraid to leave.

Its your money, your hair.

There are plenty of professionals out there who pride themselves on continuing education, offering new ideas every time (whether or not you choose them) There are those who want feedback of all kinds, good and not good.

Sometimes we hear stories about people who have been using their salon professional for a long time and love what they get every time but then one day the service just off par and without saying anything the client never returns. There could be many reasons why something is off par on rare occasion but without your feedback you both lose out. If you have always been happy then it is unfair to you and them to sell out after 1 so-so visit, of course if it happens again then time to seek out a new fabulous professional perhaps even in the same salon. Almost every time if someone knows you weren't 100% they can adjust it to make it right. Usually these are simple tweaks to dial in on your personal preferences. Without your feedback they may go on thinking you love it. SO speak up politely.

So there are 2 reasons to not being afraid. 1) you can save a great relationship or 2) gain a new great hairdresser.

I vote for #1 first then if nothing changes for you then never ever be afraid to seek out #2.

www.haircolorartist.com

Can your hair affect your personality?

Can your hair affect your personality? Change your mood? (You bet!)
Just like clothing or food your haircolor and cut can make you feel like an entirely different person.
Adding spice to your color can give you that daring feeling or mood. Softening a strong color can get you feeling romantic.
A complete change or total makeover can change your whole outlook. It has been reported that a totally new cut or color change can alter your personality. Take for example someone who goes from blonde to strawberry blonde before their first day on a new job. The daring move in color can give that person new bold confidence in the work place.
Like putting on costume your hair can help you assume a whole new persona.
So if you are feeling like you need a change, pick me up, or perhaps a mood rut; consider reinventing your haircolor. The choices are unlimited. You can go bold, soft, sexy, spicy, classic, avant garde, or retro.
Most important, don’t get stuck in the rut on wearing the same look year after year.

Written By Eric Charles Mokotoff www.haircolorartist.com